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Can Long-Tail E-Books Give New Life to Old News?
News has an exceedingly short shelf life. If it happened yesterday, forget it — it’s expired. When Ben Bradlee prowled the Washington Post newsroom in his days as executive editor and stopped by the...
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NJ’s TAP Grows Indie Hyperlocal Network Through Licensing
When an entrepreneur launches a hyperlocal site, it’s not a cautious, toes-first endeavor — it’s sink or swim in deep, fast-moving waters. New sites launched by bigger networks like AOL’s Patch and the...
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New Jersey Hyperlocal Network TAP Celebrates 4 Years, Continues to Expand
Mike Shapiro, who left his legal career to start The Alternative Press, a community news website in his hometown in suburban New Jersey, is marking the site’s fourth anniversary. TAP has grown to 18...
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How to Scale Local and Stay Entrepreneurial
“Local doesn’t scale.” Remember that precept from the 45 independent hyperlocal news sites that formed Authentically Local in May 2011? While the vast majority of “indies” continue to heed that...
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‘Understanding the Reader’ and the Bottom Line: Do They Connect?
Google’s beta testing of aggregated community news for its recently launched smartphone app Now (“the right information at just the right time”) got some big “hmmm” headlines last week. I was...
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Will 2015 Be Breakthrough Year for Community News?
It’s been a rocky road from print to online for local news publishers. Two decades into the internet era, it’s still unclear whether consumers will have enough online appetite for community information...
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Franchises Make Scale Profitable for TAPinto.net’s Two-State Network
TAPinto.net has taken its New Jersey-centered franchise model for community news to adjacent and competitive Westchester and Putnam Counties in New York State’s heavily suburban Lower Hudson Valley....
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TAPinto Grows to 57 News Franchises, Eyes National Reach
In 2008, suburban New Jerseyans Mike and Lauryn Shapiro saw their 1-year-old son come through risky open-heart surgery successfully. Filled with gratitude, Mike scrapped his career as a litigation...
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